Crowds aren’t just there to fill up big stadiums for global sporting events or signing sensations like Taylor Swift. They’re also filling up the pockets of business-oriented entrepreneurs and creators.
Take the case of Brandon Sanderson, a fantasy author who raised millions of dollars for his next writing project. It’s no fantasy. His crowdfunding project, Surprise! Four Secret Novels, raised almost $42 million to claim a prestigious title of a different kind—the most-funded Kickstarter project of all time.
Digital marketing outsourcing can be nearly as tricky as securing loans for a novel idea or novel yet to be written. That’s why we’ve created this list. Your energy and effort should go towards finding investors (and your next brilliant idea), not a crowdfunding marketing agency.
What Is Crowdfunding Marketing?
Creating a compelling crowdfunding campaign isn’t just about posting your project online on crowdfunding platforms like Kickstarter or Crowdfundr and waiting for the money to roll in. You need to market your project actively and proactively reach out to relevant individuals.
At its core, crowdfunding marketing refers to the strategies and tactics used to promote a crowdfunding campaign. It’s about building awareness, generating excitement and increasing visibility to help entrepreneurs and creators realize their fundraising goals.
Steps Agencies Take to Build High-Impact Crowdfunding Marketing Strategy
Behind every successful digital marketing campaign is a meticulously planned and executed marketing strategy. Here’s how agencies in this niche typically go about creating one.
- Identifying and Understanding the Target Audience: The first step in any effective marketing strategy, including crowdfunding, is defining the target audience by identifying the specific demographic groups using factors like age, interests, income levels, and geographic regions.
- Crafting a Compelling Story: Crowdfunding success is rooted in emotional connections. Backers invest in more than just a product; they invest in the story behind it.
- Designing the Visual Identity: Agencies create cohesive branding that matches the project’s tone, along with graphics, imagery and videos to build trust and excitement. Video in particular is often used as it’s better at driving engagement and emphasizing product features and benefits.
- Pre-launch Strategy Development: Campaigns begin long before launch day. Marketing strategies for crowdfunding projects before launch day typically include influencer outreach, PR, email marketing, and social media marketing.
- Campaign Page Optimization: A campaign page functions as the ultimate sales pitch. Every element, from the headline to the CTA, needs to work together to maximize conversion.
- Launch Day Execution: On this day, teams will ensure pre-launch notifications get sent, queries are responded to promptly, and early backers are highlighted to generate social proof.
- Post-campaign Strategy: Once the funding goal is met, the campaign isn’t over. Agencies continue to work closely with creators to support fulfillment processes, for example.
List of the Best Crowdfunding Marketing Companies
1. NinjaPromo
There are a couple of reasons why we feel that we deserve to be mentioned on the same list as some of the other esteemed crowdfunding marketing companies. As a top-rated startup marketing agency, we know the level of creative thinking that’s needed to get out-of-box ideas into shipping boxes ready to be sent to an excited new customer.
As a respected financial marketing agency, we also hang out with the right crowd. We’ve built a network with over 150 partners that include launchpads, angel investors, and audit companies. When you work with us, you get more than just our expert crowdfunding marketing services. You also get access to this network that’s ready to collaborate and offer support.
| 📍Location: USA, UK | ⏳Founded: 2017 | 🧑💻Team Size: 51-200 |
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| 🔝Best for: Businesses that want flexible pricing | 💸Pricing: Starting at $3,200 per month | 📁Case Studies: View all case studies |
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✅ Why Choose Us:
- We have dozens of five-star online reviews written by clients praising our unique expertise and exceptional results to back up our experience.
- We’ve created a unique marketing subscription that offers comprehensive services at an affordable price.
- Our partners are backed by the best in venture that include names like Y Combinator, Signum Capital, and Polygon.
Scalable Services in One Affordable Package
At NinjaPromo, we believe that niche expertise shouldn’t be out of reach for those at the beginning of their venture. After all, if you need help with crowdfunding, you’re not exactly in a position to spend without limits. You also shouldn’t have to limit your choice of marketing services. We’ve created a monthly subscription that includes several services so that it’s easier for dreamers like yourself to get into the market.
Talk to us about your project
2. The LaunchPad Agency
With strong expertise in product marketing, product launches, and go-to-market (GTM) strategy, The LaunchPad Agency is a great partner for brands looking to secure funding for their new product. They’ve created a proprietary model for implementing a crowdfunding campaign that takes a four-phased approach.
Developing your messaging and material is the first step of their strategic approach. Once these are in place, they use their Blast-Off Pre-Marketing Program to build social connections and trust. These first two steps typically take two months.
Only once you have the digital assets and social capital do they turn to digital marketing strategies like email marketing, Facebook ads, and influencer marketing. Plus, unlike other crowdfunding marketing agencies that often limit their focus to securing crowdfunding, The LaunchPad Agency can also help you enter the marketplace.
| 📍Location: El Segundo, California, USA | ⏳Founded: 2015 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: Creators with bigger budgets | 💸Pricing: Starting at $5,000 per project | 📁Case Studies: View all case studies |
✅ Why Choose Them:
- According to their website, their success rate for crowdfunding is an impressive 92%.
- During the 10 years that they’ve been doing crowdfunding marketing, they’ve generated more than 250 million views for their clients’ videos.
- They use a unique 360-degree approach that combines own, paid, and earned media.
- They’re an Indiegogo-approved agency that’s included in their exclusive Experts Directory.
3. BoostYourCampaign
For help specifically with launching products or services on Kickstarter or Indiegogo, BoostYourCampaign can give you the boost you need. They take a long-term approach and work only with projects that they feel confident about. Given the fact that they’ve launched dozens of startups already, they have insider insight into which business ideas are viable.
As for their crowdfunding marketing services, they offer a mix of pre-launch marketing as well as post-campaign services. All these services are neatly packaged together, giving you the flexibility to choose if you want to hire them only for campaign support or involve them before launching your campaign.
One benefit of working with them that deserves special mention is their targeted approach when it comes to media outreach. They handselect the journalists which means that your press release will enjoy better placement.
| 📍Location: New York City | London | Lisbon | ⏳Founded: 2010 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: Businesses that want flexible pricing | 💸Pricing: Starting at $2,497 | 📁Case Studies: Undisclosed |
✅ Why Choose Them:
- Their work has been featured by the likes of CBS, Forbes, The Huffington Post, proof that they can generate great exposure.
- They use proprietary tech specifically designed for the Indiegogo and Kickstarter platforms to optimize return on ad spend (RoAS).
- They’re a Meta Business Partner as well as a Google Partner, showcasing their high level of expertise in running paid ads.
- They’ve run 4,500 projects and have helped to raise more than $504 million.
4. Agency 2.0
Agency 2.0 is a highly experienced crowdfunding marketing agency. In fact, according to their website, they were the first full-service crowdfunding marketing agency specializing in Kickstarter.
Only three years after they were founded, they already helped launch a campaign that raised more than $1,000,000. Fast-forward to 2025 and no other agency has designed more campaigns on Kickstarter and Indiegogo than them.
From pre-launch to post-launch and everything in between, their team will take care of all the strategies needed. You’ll be assigned a dedicated campaign manager who’ll be your contact and responsible for organizing deadlines and seeing to it that the four major milestones are achieved. In addition to a campaign manager, you’ll also work closely with ad managers that specialize in specific areas and a dedicated, in-house graphic designer to tackle brand identity. On top of that, they also have a long list with screened service specialists who offer complimentary crowdfunding marketing services.
| 📍Location: Austin, Texas, USA | ⏳Founded: 2010 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: Kickstarter and Indiegogo campaigns | 💸Pricing: Starting at $5,000 per project | 📁Case Studies: View all case studies |
✅ Why Choose Them:
- They’ve launched over 500 products during the 15 years that they’ve been in business.
- They’ve generated more than $100 million for their clients in pre-order funding, of which more than 20 different campaigns exceeded $1 million.
- They have their own production studio (Coming Soon Studios) which means that they can shoot a range of videos to showcase your product.
5. Rainfactory
According to their website, they were behind five of the 16 most-funded Indiegogo campaigns. The secret to their success is what they like to call a “crawl-walk-run approach”. That said, it doesn’t mean that they’re slow to deliver results. It’s quite the opposite, as a matter of fact, and clients have generated over 500 million in sales within the first quarter of working with them.
In practice this is how it looks: test product-market fit, generate demand, and earn lots of money. Key decisions get made using quantified data points, while they employ soft skills like active listening to ensure they get all the data. What’s more, this unique process also gets tailored for each client ensuring that the nuances of your product aren’t overlooked.
| 📍Location: San Francisco, California, USA | ⏳Founded: 2014 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: Creators with limited budgets | 💸Pricing: Starting at $1,000 per project | 📁Case Studies: View all case studies |
✅ Why Choose Them:
- They have a proven track record with more than 50 of their product launches generating over $1 million.
- They require no long-term commitments and clients are free to work with them on a month-to-month basis.
- They’re official experts in Indiegogo, Kickstarter, and Shopify and also have established partnerships with Kickfurther, an online inventory funding platform.
6. Hyperstarter
Hypestarter describes themselves as an organic growth crowdfunding marketing agency and consultancy. As costs per leads for paid ads have increased, they focus a lot of their effort on identifying organic leads.
One way that they do that is by using what they like to call “Email Buckets” to communicate directly with audiences. In addition to email marketing, they’re also excellent at media outreach and some of their crowdfunding projects have been featured by the likes of Mashable, Wired, and TechCrunch.
In addition to running a successful crowdfunding marketing company, they’ve also developed tools to help with competitor campaign analysis. In fact, competitor analysis is integral to their approach. They follow your competitors’ actions closely to identify relevant influencers and media contacts.
| 📍Location: Bristol, England | ⏳Founded: 2016 | 🧑💻Team Size: 2-10 |
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| 🔝Best for: Creators with bigger budgets | 💸Pricing: Starting at $5,000 per project | 📁Case Studies: Undisclosed |
✅ Why Choose Them:
- They’ve run over 1,000 campaigns which include being the sole agency for eFOLDI, named as the British Invention of the Year.
- They’re rated as an official Indiegogo Certified Expert.
- They’re regarded as thought leaders in the niche and have answered 600 posts on platforms like Kickstarter Forum and Reddit Kickstarter.
- They’ve helped to fundraise more than $50 million for creators using a limited paid ads budget.
Success Stories to Get You Excited About the Potential
NinjaPromo has over 290 projects in our portfolio that showcase our wide range of expertise. Like it sometimes takes a crowd to fund a project, we believe it requires more than one strategy and platform to launch and market your product or services successfully. That’s why we offer several marketing strategies, conveniently packaged in one subscription.
Discuss our services more
7. Growth Turbine
For help specifically with equity crowdfunding, there’s Growth Turbine. They’re an award-winning, equity crowdfunding marketing agency with a very active network of 100,000 accredited investors. They also have several strategic platform partners that include go-to resources like Kickstarter and many other sites.
In addition to their own network, they use custom audience data to help attract retail investors and target the right ones. Then, to engage potential investors, they use multiple channels that include high-converting landing pages, personalized email campaigns, and eye-catching paid ads.
Not only do they leverage data to find investors, but also to optimize campaigns. Using the data from more than 200 completed campaigns, they can make real-time tweaks to improve the results.
| 📍Location: Ottawa, Ontario, Canada | ⏳Founded: 2016 | 🧑💻Team Size: 2-10 |
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| 🔝Best for: Equity crowdfunding | 💸Pricing: Starting at $1,000 per project | 📁Case Studies: Undisclosed |
✅ Why Choose Them:
- According to their website, they boast a success rate of 87%.
- They’ve managed over 230 campaigns which have helped their clients to raise over $340 million.
- They’re SEC and FINRA compliant.
Why Professional Agencies Are Essential for Crowdfunding Firms
Unlike B2B marketing where your target audience is businesses with deeper pockets, those that turn to crowdfunding typically raise only small amounts. If you can get a large number of individuals to contribute, those seemingly insignificant donations can add up to a six-figure (possibly even a seven-figure) sum.
What’s more, crowdfunding doesn’t just fund projects. It builds a community around your brand that may extend far beyond the campaign. Agencies help nurture these backers through continued communication, loyalty programs, and updates.
By building this network, you’re not only creating one-time customers or supporters but developing repeat backers for future product launches or ventures. Agencies can embed your brand values into your campaign narrative, fostering an emotional connection with your audience that keeps them coming back.
What We Considered When Shortlisting Crowdfunding Marketing Agencies
At the end of the day, it all boils down to a number. If you don’t have the needed funds to take your idea further, it will most likely just remain another idea.
As the best ideas are often the most simple ones, we applied the same principle when creating this shortlist. Our content team kept it simple by assessing those numbers that matter the most—average rating, years of experience, cost.
Then, we dug deeper to look at what the reviews highlighted and their own online presence. A big part of crowdfunding is getting seen by enough people. If you can’t pull it off for your own agency, how are you going to do it for another person’s dream?
NinjaPromo: Empowering Crowdfunding Campaigns Through Strategic Marketing Expertise
We know firsthand what it takes to turn an idea into a global name. Our own story started less than a decade ago. In merely eight years, we’ve grown to a team of coders, creatives and marketers and have been featured by leading publications like Forbes.
From nonprofits to digital marketing for startups to small businesses, we’ve worked on hundreds of projects. We like to push boundaries to create forward-thinking digital experiences, a trait that anyone in search of a crowdfunding marketing agency also shares.
One of the unique benefits of using NinjaPromo as your crowdfunding marketing agency is that we also understand decentralized platforms for crowdfunding. In fact, we’ve launched marketing campaigns for Tozex, a financing platform that supports token-based crowdfunding campaigns. Using a mix of crowd marketing, community management and content creation, we attracted over 3,000 new Tozex users—a fourfold increase in subscribers.