Pay-per-click (PPC) advertising has become a powerful digital marketing tool. With PPC ads, you can get faster results compared to SEO and can potentially see a 200% return on investment (ROI). It’s also becoming a more popular marketing strategy, with 65% of small to mid-sized businesses running PPC campaigns to advertise their brands.
PPC advertising is useful for generating sales leads, boosting site traffic, and increasing online brand visibility. It aims to drive traffic to a brand’s landing page or website to increase lead generation or boost brand awareness.
Why Pay-Per-Click Advertising Is a Great Solution for SaaS Companies
In the context of SaaS companies, PPC advertising is a great solution for them because it generates double the marketing traffic compared to SEO. SaaS companies can create personalized ads promoting their products and services to a targeted audience. This can boost a SaaS company’s chances of being found by high-intent customers who are actively looking for the products or services that their brand offers.
Being able to reach the right audience at the right time can help boost your conversion and increase your monthly recurring revenue (MRR). However, creating personalized ads to make your brand more visible to potential customers could take time and resources. You can outsource your marketing efforts and maximize the benefits of PPC by working with a PPC agency.
What to Consider When Choosing a PPC Agency for SaaS Companies
If you want to outsource your PPC advertising efforts or need help creating PPC strategies, you can hire a PPC agency. However, you should do some research to ensure that you’ll be working with an agency that suits your needs.
Here are some factors to consider when choosing a PPC agency for SaaS companies:
- B2B SaaS industry expertise: The SaaS industry is competitive and has a need for continuous customer engagement. It would be beneficial to work with an agency that specializes in B2B SaaS because they understand the industry and can help you create targeted campaigns that can reach your specific audience.
- Proficiency in keyword research and selection: Keywords are crucial to PPC campaigns, especially on major PPC ad platforms like Google. The agency you work with should have a deep understanding of your brand and products before doing keyword research. They should also be able to consistently monitor and optimize your campaigns to make sure that you’re using the most relevant keywords for your brand. Doing a PPC audit regularly is essential to check your campaign performance.
- Service offerings: When searching for a SaaS PPC agency to work with, research the services they offer for PPC advertising. Some agencies offer only SaaS marketing strategy and consultation services. A full-service SaaS marketing agency provides more solutions, like campaigns, landing page designs, and ad copy.
List of the Top PPC Agencies for SaaS Companies
Here are the best SaaS PPC agencies to help maximize your MRR:
1. NinjaPromo
Yep, that’s our agency! At NinjaPromo, we offer custom marketing solutions to suit your brand’s needs and a unique marketing subscription model with no hidden fees. Our pay-per-click advertising strategies and SaaS PPC services are data-driven and customizable to cater to your brand’s unique requirements and goals.
Our PPC advertising agency will work with you to create effective pay-per-click strategies aligned with your objectives to drive your ROI and maximize your business’s growth. Some of the key services we offer for PPC advertising include keyword research and selection, ad copy optimization, audience targeting and optimization, and more.
We also provide ongoing PPC optimization and improvement and detailed reporting and analytics to ensure that the campaign is at peak performance and to keep you in the loop.
| 📍Location: New York, London, Dubai, Singapore, Hong Kong, Vilnius | ⏳Founded: 2017 | 🧑💻Team Size: 51-200 |
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| 🔝Best for: B2B, small businesses, and eCommerce | 💸Pricing: Starts at $3,200 per month | 📁Case Studies: View our case studies |
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✅ Why Choose Us:
- Our team of marketing experts will work with you to craft a custom PPC strategy, offering guidance from the initial consultation up to campaign optimization.
- We have 7+ years of experience delivering top-notch marketing services and have worked with over 200 companies to help them grow their brands and increase their ROI.
- We can help you launch advertising campaigns on major PPC advertising platforms, including Google Ads, LinkedIn Ads, Twitter Ads, YouTube Ads, and more.
World-Class Marketing Services with No Hidden Fees
Our subscription-based model lets you pick from a wide range of marketing services that can be tailored to suit your needs. We can provide you with top-notch PPC advertising services and help boost your MRR at an affordable price. No hidden fees, no surprises.
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2. Powered by Search
Powered by Search is a B2B SaaS PPC agency that offers paid media and paid social services. The agency helps its SaaS clients attract more potential customers and drive demos and trials for their products through PPC advertising.
Powered by Search has over a decade of experience. Their team of technology and B2B SaaS marketing experts work closely with their clients and help them craft effective and sustainable SaaS marketing strategies that deliver lasting growth.
The agency uses a unique Predictable Growth methodology. This is a comprehensive 8-step process that guides clients through their marketing process, from assessing the gap between their current MRR and target MRR to developing an effective MRR acceleration roadmap.
| 📍Location: Toronto, Ontario | ⏳Founded: 2009 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: B2B SaaS companies that want to lower acquisition costs and ad spend | 💸Pricing: Contact the agency for pricing inquiries | 📁Case Studies: View Powered by Search’s case studies |
✅ Why Choose Them:
- Powered by Search offers a free 3-step marketing plan, which gives clients insights into their performance in terms of their marketing efficiency. It also helps clients identify issues and possible solutions for their business.
- Their unique Predictable Growth methodology walks clients through how they can boost their MRR and develop practical and sustainable PPC strategies for lasting growth.
- Powered by Search has tested and scaled paid media campaigns for over 70 B2B SaaS brands, with ARR ranging from $1M to $100M. This shows that the agency has extensive experience offering effective paid media services to its clients.
3. SevenAtoms
SevenAtoms is a SaaS PPC agency based in California. They offer customized PPC marketing campaigns designed to attract high-intent buyers for their SaaS clients.
With data-driven PPC tactics, insights, and strategic ad placements, the agency creates pay-per-click ad campaigns that attract clicks and convert curious potential buyers into loyal customers.
The agency offers a variety of SaaS PPC services. These include crafting well-structured marketing campaigns, keyword strategy, ad copy, landing page design, and optimization and A/B testing. SevenAtoms focuses its efforts on ensuring that your products and services are visible when potential customers are actively searching for them.
| 📍Location: Dublin, CA | ⏳Founded: 2013 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: SaaS businesses that want to attract high-intent buyers | 💸Pricing: Contact the agency for pricing packages | 📁Case Studies: View SevenAtoms’ case studies |
✅ Why Choose Them:
- SevenAtoms focuses on driving MRR and ROI for their clients by helping them target high-conversion prospects through strategic and targeted PPC advertising campaigns.
- The agency has years of experience crafting campaigns on some of the most effective PPC platforms like Google Ads, LinkedIn, and Microsoft Ads. However, they can also do strategic ad placement on other platforms like Facebook, Twitter, and smaller niche platforms, which can help expand your reach.
- SevenAtoms uses A/B testing, competitive PPC analysis, data analysis, and keyword optimization to ensure that their clients’ campaigns are at peak performance and yield the best results.
4. Directive
Directive is a SaaS PPC agency that crafts paid media campaigns driven by customer generation.
They focus on knowing and understanding their clients’ customer segments and using research and attribution forecasting. By doing so, the agency creates a marketing engine that maximizes customer lifetime value (CLTV) and drives revenue growth.
Their customer generation methodology focuses on optimizing marketing strategies to ensure team alignment for revenue growth. Directive works to help clients optimize their campaigns for lasting growth, using a first-party data approach to scale advertising and lower customer acquisition costs. The agency also strategically reallocates capital through expert financial modeling.
| 📍Location: Austin, New York, Toronto, London, Mexico City, Orange County | ⏳Founded: 2014 | 🧑💻Team Size: 51-200 |
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| 🔝Best for: Startups and SaaS businesses | 💸Pricing: Average hourly rate of $100-$149 | 📁Case Studies: View Directive’s case studies |
✅ Why Choose Them:
- Directive’s unique customer generation approach ensures that clients’ campaigns are fully optimized, capturing customers based on their specific needs and driving qualified leads.
- The agency offers a variety of strategic paid advertising services, which can be tailored to align with your goals.
- For those who want to be more involved in the campaigns and learn more about paid media, Directive has plenty of resources available.
5. Spear Growth
Spear Growth is one of the leading PPC agencies in the B2B SaaS industry. They specialize in crafting campaigns for B2B SaaS companies and have worked with clients from different industries, like fintech, HR tech, and MarTech.
They offer a wide range of paid media services. These include SaaS PPC and designing creative landing pages for PPC campaigns.
Their team understands that paid media has become harder to scale due to issues like tighter budgets, inconsistent performance, and increasing customer acquisition costs. With that in mind, the agency offers its services with the goal of going beyond the basics of paid media to ensure that its clients can stand out and achieve their goals.
| 📍Location: Bengaluru, India | ⏳Founded: 2021 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: B2B SaaS companies | 💸Pricing: Average hourly rate of $50-$99 | 📁Case Studies: View Spear Growth’s case studies |
✅ Why Choose Them:
- Spear Growth focuses on offering paid media and SEO growth services to B2B SaaS companies. They have a proven track record of happy clients and successful campaigns for B2B SaaS businesses spanning various industries.
- Their team is dedicated to optimizing various aspects of paid media campaigns, from crafting landing pages and ads to devising effective PPC strategies that drive SaaS market growth.
- Their experts aren’t just limited to Google Ads and can help clients capture demand even in industry-specific channels that no other brands may be using, allowing for ad placements that reach more potential customers.
6. Hey Digital
Hey Digital is one of the leading PPC agencies for SaaS companies. The agency focuses on driving pipeline growth and MRR for their B2B SaaS clients with result-driven PPC campaigns.
Hey Digital’s team of PPC experts and specialists work with their clients to help them get more customers and opportunities through various SaaS PPC services. These include paid search, paid social, ad creatives, and dedicated landing pages.
Their team relies on tried-and-tested frameworks, a multi-channel approach, and optimized and controlled ad spend. This helps ensure that their clients can get their money’s worth and achieve the ROI and MRR they’re aiming for.
| 📍Location: Tallinn, Estonia | ⏳Founded: 2018 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: B2B SaaS companies | 💸Pricing: Contact Hey Digital for pricing inquiries | 📁Case Studies: View Hey Digital’s case studies |
✅ Why Choose Them:
- Hey Digital has SaaS-specific PPC specialists and experts who can help you drive sales-qualified leads (SQLs) and qualified brand awareness.
- Their campaigns can span multiple channels, so you can scale your business faster and attract more potential customers with a wider reach. Hey Digital can help you craft campaigns on Google, Bing, LinkedIn, and many more platforms.
- Hey Digital keeps its clients in the loop when they have ongoing campaigns. You can easily track your campaign performance and status with charts and data that you can access 24/7.
Reach the right customers at the right time
SaaS is a competitive industry, and brands need to boost their visibility to promote their products and services and reach their audience. Our PPC experts can help you reach your customers when they’re looking for your products and services through our comprehensive PPC solutions. With Ninj Promo, your ads can be at the right place at the right time.
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7. Getuplead
Based in Barcelona, Getuplead is a PPC agency for SaaS companies. It’s made up of a team of paid search and social ads experts with over 12 years of experience driving ROI for fast-growing B2B SaaS businesses.
The agency specializes in crafting campaigns and strategies for PPC advertising platforms. These include LinkedIn Ads, Google Ads, and Reddit Ads.
Getuplead has worked with over 40 SaaS companies from various industries. As a results-driven global agency, its campaigns are developed with full-funnel visibility in mind, ensuring transparency and measurable results.
| 📍Location: Barcelona | ⏳Founded: 2016 | 🧑💻Team Size: 2-10 |
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| 🔝Best for: B2B, B2B SaaS companies | 💸Pricing: Starter plans start from $1,200/monthly | 📁Case Studies: View Getuplead’s case studies |
✅ Why Choose Them:
- Getuplead crafts data-driven PPC strategies and campaigns with targeted and relevant keywords to ensure their clients appear to only high-intent buyers.
- The SaaS agency monitors its clients’ campaigns on a daily basis with real-time reporting and leverages insights to ensure peak performance.
- Getuplead’s team of experts is dedicated to doing the legwork that comes with crafting data-driven campaigns. They take the time and effort to know and understand their clients’ target audience and use this data along with deep industry insights to craft targeted paid campaigns.
8. SimpleTiger
SimpleTiger is one of the premier PPC agencies for SaaS companies. Founded in 2006, the agency has over 15 years of experience offering SaaS PPC services and has established itself as a leader among B2B SaaS marketers.
They focus on world-class data intelligence, strategy-led projects, an omnichannel approach, and insights from both SEO and PPC. Doing so allows their experts to scale their clients’ advertising efforts with strategic and data-driven campaigns.
SimpleTiger has worked with hundreds of SaaS businesses. Their team takes a collaborative approach through real-time Slack communication and transparent project management.
| 📍Location: Sarasota, FL | ⏳Founded: 2006 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: SaaS businesses of any size | 💸Pricing: Starting at $3,000/month | 📁Case Studies: View SimpleTiger’s case studies |
✅ Why Choose Them:
- As a SaaS-focused agency, SimpleTiger can help SaaS clients craft PPC campaigns using strategies designed to stay ahead of the latest SaaS industry trends.
- They have an up-front pricing structure without any hidden fees. Their services are offered in different packages that their clients can choose from depending on their needs.
- SimpleTiger crafts PPC campaigns with an omnichannel approach, helping clients acquire leads and attract potential customers from various platforms.
9. TripleDart
TripleDart is a high-impact SaaS PPC agency. They focus on building pipelines and ARR. The agency helps SaaS companies manage and scale their advertising efforts to maximize results for their ad spend.
TripleDart offers tailored PPC strategies for SaaS to ensure that clients target the right people effectively to drive conversions. With over 100 tried-and-tested playbooks, they deliver campaigns designed to meet clients’ SQL and ROI goals.
Their expert team also optimizes campaigns daily, ensuring measurable, rapid growth.
| 📍Location: Plano, Texas | ⏳Founded: 2020 | 🧑💻Team Size: 51-200 |
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| 🔝Best for: SaaS companies that want to focus on generating high leads | 💸Pricing: Starts at $3,500 per month | 📁Case Studies: View TripleDart’s Creative Portfolio and Content Portfolio |
✅ Why Choose Them:
- TripleDart has experience working with clients from various industries, which gives them a broader perspective that they incorporate into their PPC advertising services and campaigns.
- Their team is made up of high-performing experts with years of SaaS PPC company experience who work with major PPC advertising platforms like LinkedIn Ads, Google Ads, and Meta and Instagram Ads.
- Their agile approach adapts to the evolving SaaS sales cycle to ensure successful campaigns.
10. Clickstrike
With over 750 happy customers and 300+ successful paid ads campaigns, Clickstrike has become a leading agency for SaaS companies and B2B tech companies.
Clickstrike offers a wide range of marketing agency services. These include paid advertising, influencer marketing, and SEO.
The agency empowers its clients to achieve growth through strategic PPC management. They specialize in creating engaging paid ad campaigns and provide advanced reporting. Their team prioritizes flexibility and a partnership-driven approach.
| 📍Location: New York | ⏳Founded: 2018 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: B2B tech companies | 💸Pricing: Contact Clickstrike for pricing inquiries and plan proposals | 📁Case Studies: View Clickstrike’s case studies |
✅ Why Choose Them:
- Clickstrike is a leading paid ads agency that crafts PPC campaigns on leading paid ads platforms like Google, LinkedIn, and Twitter. Their team can help you extend your reach and attract more potential customers with strategic ad placements on these major platforms.
- The agency has many case studies and positive client testimonials showcasing their industry expertise and successful campaigns.
- Clickstrike offers flexibility with its a la carte services and lack of long-term contracts.
Our Methodology for Selecting the Best SaaS PPC Agencies
When we curated this list of the 10 best SaaS PPC agencies, we considered the following:
- Proven expertise: All SaaS PPC agencies included in our list have extensive portfolios that demonstrate their work with past clients and their expertise in various industries.
- Positive client feedback: The SaaS PPC agencies featured on this list have several clients who have given them positive reviews, proving they can create successful pay-per-click advertising campaigns and deliver quality results.
- Services offered: All SaaS PPC agencies in our list offer a wide range of pay-per-click advertising services and other marketing services that can help clients boost their MRR.
Boost Your MRR with PPC Strategies from NinjaPromo Experts!
NinjaPromo is the partner you need to create effective PPC strategies. Our subscription-based model offers custom marketing services for one transparent price with no hidden fees. This flexible pricing model lets you customize and pick only the services you need to achieve your brand’s growth objectives.
Our PPC advertising agency can provide you with the tools and services you need to grow your SaaS business. With NinjaPromo, you can drive your MRR and ROI with effective pay-per-click strategies that can convert curious potential customers into loyal subscribers. Contact us today to learn more.
Looking to discover top agencies in other industries? Check out our other top agency lists: