Recent years were challenging for private equity deals. According to online statistics, the number of private equity deals decreased by almost 50% between 2021 and 2023.
This decrease sounds worse than what it is, though. The highest number of private equity deals were finalized in 2021 with more than 5,600 deals recorded in the United States. So, it would’ve been a hard number to beat or even match.
That said, these numbers serve as a reminder that it’s a sector that experiences significant fluctuations. To help you brave the changes in activity, here are seven top-rated private equity marketing agencies to keep you top of mind.
Why Private Equity Businesses Should Focus on Marketing in 2025
Private equity has long been driven by the numbers—calculating valuations, analyzing investment metrics, and driving top-line growth within a portfolio of companies. However, there are aspects like credibility that’s far more difficult to calculate or communicate.
Building credibility requires strategic digital marketing campaigns to make your firm stand out, both offline as well as online. Investing in a clear, authoritative marketing strategy makes your fund more attractive to investors, deal sources, and top talent and gives you the digital presence that does your reputation justice.
An SEO content strategy and digital marketing channels, such as social media and paid media, are now key tools for driving customer acquisition, retention, and long-term revenue. Whether it’s a B2B SaaS company or a direct-to-consumer (D2C) retail brand, every portfolio company needs a digital-first marketing strategy to maintain relevance in 2025 and reach the right audience.
The Advantages of Working with a Proven Marketing Agency
Here are three of the main reasons why it pays to work with an private equity marketing agency:
Specialized Expertise: Private equity firms operate in a niche space that demands intricate knowledge of the industry—a trait that sets specialized agencies apart. A marketing agency with deep experience in private equity understands the intricacies of fundraising cycles, investor personas, and regulatory nuances. They’ll know how to highlight your firm’s value proposition, showcase your investments effectively, and craft narratives that resonate with high-net-worth individuals, institutional investors, and other key stakeholders.
Access to Resources: An experienced agency has networks and platforms you can’t access on your own such as relationships with relevant media outlets. Agencies also understand the importance of integrated tools like marketing automation software, CRM platforms, or email campaign optimizers. Working with an agency lets you take full advantage of these cutting-edge resources without needing to invest extensively in them yourself.
Scalable Digital Marketing Impact: Private equity marketing services aren’t just about attending meetings or relying on personal connections—it’s also about maximizing your online presence. A proven agency leverages digital channels to expand your firm’s reach, deploying targeted campaigns that connect with investors globally.
List of the Top Marketing Agencies for Private Equity Firms
1. NinjaPromo
There are a few reasons why we may consider ourselves as a top-rated marketing company for private equity. As a B2B marketing agency, we understand business speak and the inner workings of small businesses, startups, and various fields like technology, crypto, and fintech.
Our solutions are growth-focused and deliver measurable results. We use our proven step-by-step process to create a tailored marketing strategy that can leverage various platforms including your own website and social media. Then, to influence the opinion of stakeholders to help your business secure venture capital, we offer PR services and a vast network of media connections.
In fact, we believe so much in the power of collective impact that we’ve built an extensive network of industry leaders that include angel investors, launchpads, and audit companies. We use this network for collaboration and support and have grown it to over 150 partners.
| 📍Location: USA, UK | ⏳Founded: 2017 | 🧑💻Team Size: 51-200 |
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| 🔝Best for: Businesses that want flexible pricing | 💸Pricing: Starting at $3,200 per month | 📁Case Studies: View all case studies |
| Book intro call with us | ||
✅Why Choose Us:
- Our agency is trusted by prominent partners who rely on us for their marketing promotion.
- We have received dozens of five-star online reviews with clients praising our unique expertise and exceptional results we’ve delivered.
- We offer a unique marketing subscription that combines comprehensive services with an affordable price.
Investor Relations Success Stories to Let You Dream Bigger
NinjaPromo has over 290 projects in our portfolio that showcase our wide range of expertise. We don’t believe in placing all your eggs in one basket. That’s we offer a number of promotion strategies and support several platforms. Marketing shouldn’t be a risk. It’s a necessary expense that can generate predictable results.
Book a discovery call
2. Bluetext
Bluetext describes themselves as a team of “action-oriented doers”, “future-proofing thinkers”, and “dream-realizing artists”. They see the full picture and look beyond short-term solutions. By combining a range of digital marketing services, which include branding and public relations, they help private equity firms of all sizes to attract deals.
Their private equity marketing services specifically focus on planning and implementing brand transformations. For example, for SonicWall this included creating a more cohesive corporate visual identity, improving the brand guidelines, and creating a few design assets and animation effects.
Their high-quality work and project management skills are features that previous clients have highlighted. Using tools like Zoom, Google Meet, and Basecamp, they ensure that their clients are kept up to speed with developments.
| 📍Location: Washington, D.C., USA | ⏳Founded: 2011 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: Private equity firms of all sizes | 💸Pricing: Minimum project size starting at $100,000 | 📁Case Studies: View all case studies |
✅Why Choose Them:
- According to online reviews, they’re highly flexible and even willing to work outside of regular hours.
- They offer a wide range of marketing services and can virtually help with all aspects involved in private equity marketing.
3. Darien Group
Darien Group is a private equity marketing agency that focuses on production services and branding. They work with clients of all sizes and across various growth stages. Whether you need help with a once-off project like website development or a tailored advisory engagement spanning across multiple phases, they can help.
Their production services include long-form, branded assets such as private placement memorandums (PPMs), sustainability reports, and year-in-review summaries to communicate transparency. To create these types of documents, they blend a creative approach with their insight into this specific sector which they acquired as being regarded as veterans in the private equity industry.
For their branding services, their strategy is to uncover the biggest distinctions of their clients’ stories. The result—an evolved brand that has a lasting impact on its target audience.
| 📍Location: San Diego | New York | Miami | ⏳Founded: 2015 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: Private equity firms of all sizes | 💸Pricing: Minimum project size starting at $10,000 | 📁Case Studies: View all case studies |
✅Why Choose Them:
- They have 10 years’ experience during which they’ve worked with over 100 clients in the field of investment management.
- They exclusively use their in-house design team to create modern-looking marketing assets.
- They offer three Retained Services packages to match your needs.
4. Acumen Studio
Acumen Studio connects private equity firms and fund hybrids with investors using their industry-specific online marketing model—a high ROI content marketing approach. To do this, they rely on a mixture of SEO, search engine marketing (SEM), social media marketing, email marketing and marketing automation. They can also help with website design and development and like to create what they call performance-focused websites to concentrate on conversion.
As part of their full-service offering they also include a digital marketing audit which analyzes your website (including the user experience), content, SEO efforts, social media presence, and paid ads. In this 35-page document, they identify aspects that are currently effective, what is ineffective, and, more importantly, how to fix it.
| 📍Location: St Louis | ⏳Founded: 2006 | 🧑💻Team Size: 2-10 |
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| 🔝Best for: Smaller firms | 💸Pricing: Minimum project size starting at $5,000 | 📁Case Studies: Undisclosed |
✅Why Choose Them:
- They are HubSpot and Infusionsoft certified partners.
- They’ve been named as one of the best marketing companies in St. Louis by the St. Louis Small Business Monthly.
- They’ve received 30 Google reviews, boasting an average of 4.2 out of 5.
5. Marketri
If you’re searching for a fractional CMO agency, you can check out Marketri. Alternatively, you can also use them as a marketing consulting firm.
Whichever route you take, you’ll receive a marketing plan that uses a strong narrative to help position your firm firmly among top portfolio clients. Not only will they help you with deal flow, but they’ll also create strategies to help your portfolio companies grow. To help with the latter, they’ll create predictable funnels to lower customer acquisition costs.
| 📍Location: Philadelphia | ⏳Founded: 2004 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: Companies looking for a fractional CMO | 💸Pricing: Minimum project size starting at $50,000 | 📁Case Studies: View all case studies |
✅Why Choose Them:
- They are a HubSpot certified partner.
- They’re a financial marketing company with sector expertise in various relevant fields including financial services, investment banks, and accounting.
- They use a unique Marketri Momentum Model for analytics.
6. Roopco
Roopco is the oldest private marketing agency on this list, boasting nearly 30 years’ experience. Not only does their agency itself boast an impressive track record, but also their leadership team. Their president, Brad Kostka, is a member of the Private Equity Marketing Association, a professional organization that serves digital marketers in the private equity field.
Their two focus areas are content marketing and graphic design. In addition to creating the digital assets that you need to narrate your story, they’ll also create a PR strategy to help you communicate regularly with investment firms in a way that’s transparent. With their communications strategy, they’ll portray your company as a thought leader to establish a qualified deal flow.
| 📍Location: Westlake, Ohio | ⏳Founded: 1996 | 🧑💻Team Size: 2-10 |
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| 🔝Best for: Businesses interested in content marketing | 💸Pricing: Undisclosed | 📁Case Studies: View all case studies |
✅Why Choose Them:
- They’ve won over 160 awards, of which 19 are international awards.
- They have more than 25 years of experience behind their name.
- They’ll work as an extension of your own marketing team.
A Private Equity Marketing Company That Gets Startup Culture
At NinjaPromo, we get what it means to hustle. We’ve helped businesses to grow from an idea into a success story. By combining effective strategies like SEO, branding, and PR, we capture the attention of customers and investors. Our team understands the unique challenges involved in customer acquisition as well as investor relations and have helped secure equity investment to the value of millions of dollars.
Set a meeting
7. Nuoptima
Nuoptima describes themselves as a “digital marketing agency for founder-led businesses”. They zoom in on strategies like SEO and content marketing to make their clients more discoverable.
When it comes to private equity marketing services, they focus on value creation. Their campaigns use multiple marketing channels to distribute strategic content and high-impact messaging and maximize your reach.
That said, it’s not a matter of reaching the masses. Using advanced strategies and target lead generation, they identify qualified potential leads. This approach has helped 92% of their clients to secure investment funds successfully.
| 📍Location: New York City | London | ⏳Founded: 2019 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: Businesses that want flexible pricing | 💸Pricing: Starting from only $400 per month for website support | 📁Case Studies: View all case studies |
✅Why Choose Them:
- They’re an award-winning agency and have been nominees, finalists, and winners of more than 25 marketing awards.
- While they might be one of the newer private equity marketing companies, they’ve already helped their clients to raise over $540 million.
- They offer various subscription packages at different pricing points allowing their clients to pay only for the services they need.
The Criteria for Our Private Equity Marketing Firms Selection
In this industry, it’s a numbers game. We followed suit and tried to quantify a private equity marketing company’s success by looking at numbers like:
- Their number of reviews (and the average rating)
- The years of experience
- How much their services will cost on average
As millions of dollars are at stake, we also considered credibility. To do this, we didn’t merely look at the star rating, but also read the reviews. We considered testimonials and success stories too.
Then, we evaluated their own online presence. After all, one of the reasons you outsource digital marketing to an agency is to be found by the right partners. If you can hardly find them online, it doesn’t bode well for your business.
NinjaPromo: A Marketing Agency That Understands Private Equity’s Needs
In the field of private equity, you need a good reputation to substantiate your numbers. As such, working with a marketing agency that has experience in building brand trust is key. NinjaPromo can do just that. We’re a full-service marketing agency that knows how to build and manage brand reputation for regulated industries like private equity. Regarded as thought leaders in our own field, we know how to get the right stakeholders to take note of your achievements.
For proof of our expertise as a top-rated private equity marketing agency, you can look at the work that we’ve completed for Damex’s IEO. Using multiple strategies, which include newer strategies like influencer collaborations to more traditional methods such as PR placements, we increased investor participation substantially. If we were to make a calculated guess, we would say that our marketing strategies have attracted about 600 investors with a projected revenue of about $250,000.