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No city powers a brand’s message quite like NYC. Influencers here spin regular city life into enchanting social media highlights, captivating loyal fans. Brands teaming up with them routinely report excellent returns, but the journey to finding the right influencer is no easy ride. That’s why we’ve spotlighted the best 10 influencer marketing agencies in … Read more
2025 is around the bend, meaning pay-per-click optimization has stopped being optional; survival is imperative. With mobile accounts for 52% of all PPC clicks, coupled with 75% of people saying paid search ads make it easier to find exactly what they’re looking for on websites or search engines, brands happen to pump more money into … Read more
The success of a business lies in the efficient use of data and the optimization of the existing marketing processes to scale the flow of qualified leads. 40% of enterprise-level companies already use AI, and in the next three years, 78% of marketers will utilize AI automation for over a quarter of their tasks. AI … Read more
Recent years were challenging for private equity deals. According to online statistics, the number of private equity deals decreased by almost 50% between 2021 and 2023. This decrease sounds worse than what it is, though. The highest number of private equity deals were finalized in 2021 with more than 5,600 deals recorded in the United … Read more
Pay-per-click (PPC) advertising has become a powerful digital marketing tool. With PPC ads, you can get faster results compared to SEO and can potentially see a 200% return on investment (ROI). It’s also becoming a more popular marketing strategy, with 65% of small to mid-sized businesses running PPC campaigns to advertise their brands. PPC advertising … Read more
Crowds aren’t just there to fill up big stadiums for global sporting events or signing sensations like Taylor Swift. They’re also filling up the pockets of business-oriented entrepreneurs and creators. Take the case of Brandon Sanderson, a fantasy author who raised millions of dollars for his next writing project. It’s no fantasy. His crowdfunding project, … Read more
Choosing the right SEO services partner is vital for businesses looking to boost their revenue through improved online visibility and customer engagement. The first search result gets a little over 27% of clicks, while more than 96% of content gets no traffic from Google. This means your business should show up at the top of … Read more
Digital advertising is expanding fast. Reports show it could top $1,158.00 billion by 2025. This surge has made pay-per-click advertising more competitive and complex. More companies are buying online ads, so each keyword has more bidders. That raises costs and forces advertisers to use smarter tactics. At the same time, Google and Facebook, PPC platforms … Read more
Guaranteed SEO results! —a phrase that seems like music to every business owner’s ears. But is it worth trusting? Not a chance! Promising top rankings might sound great, but it’s a major red flag. Search engine rankings rely on unpredictable factors like algorithms and competition—SEO guarantees aren’t realistic. These guarantees in SEO prey on businesses’ … Read more
Influencer marketing in Dubai has become a cornerstone for every business that looks ahead and desires to make a big deal in one of the world’s most competitive markets. The global influencer marketing market size has tripled since 2019 and is expected to reach a record of $24 billion in 2024. The growth that indicates … Read more