Business-to-business (B2B) companies are investing extensively in pay-per-click (PPC) advertising, and for good reason. Global search ad expenditure is expected to reach $351.5 billion in 2025, demonstrating that businesses are allocating their funds where the clicks — and conversions — are.
And that makes sense. 85% of buyers conduct internet product research prior to making a purchase. In B2B, this research phase is much more important, since many decision-makers weigh choices before signing a contract. If your brand does not appear at the correct time with the right offer, you are losing leads to your competitors.
However, converting ad expenditure into revenue requires professional planning, accurate targeting, and constant optimization. B2B PPC companies may help brands enhance their paid advertisement strategy, reach decision-makers, and increase conversions.
We’ve compiled a list of the best PPC agencies for B2B companies — those who understand how to produce high-quality leads, enhance ROI, and drive business growth.
Why B2B Companies Should Invest in PPC Advertising
If you’re running a B2B business, PPC advertising should be an important part of your marketing plan in cluded in your B2B strategy. And this is why:
- Faster results than organic marketing – While SEO is important, it takes time. PPC gets you instant visibility with the right audience.
- Better targeting for decision-makers – 61% of B2B marketers use PPC to distribute content. You can target by job title, industry, company size, and even behaviors to make sure that your ads reach the intended audience.
- More measurable than traditional lead generation – Cold calling? Hit-or-miss. PPC? Every click, lead, and conversion is tracked so you can see what’s working.
- Flexibility and scalability – Need to increase ad spend during peak sales seasons? Want to pause underperforming campaigns? PPC lets you adjust in real time.
- Remarketing keeps you top of mind – Even if a prospect doesn’t convert right away, remarketing campaiigns follow them across the web, keeping your business in front of them.
B2B PPC involves more than just spending money on ads and crossing your fingers. You can adjust and improve as you go since real-time tracking lets you see exactly what is and is not working. Every dollar is used where it truly has an impact.
Key Advantages of Partnering with a B2B Paid Search Agency
Unlike B2C, B2B advertising requires deep knowledge of longer sales cycles, multi-touch attribution, and decision-maker targeting. That’s why working with a specialized PPC agency for B2B companies ensures precision, strategy, and high-value conversions. Running ads is not enough — since the majority of B2B marketers use PPC as a primary method to distribute content, it shows just how critical it is for lead generation.
With access to enterprise-level PPC automation, keyword intelligence, and real-time bid optimizations, agencies offering B2B PPC services refine ad placements to maximize engagement and lower cost-per-acquisition. The right partner also ensures campaigns scale efficiently, adjusting spend as demand fluctuates without wasting budget. This is key, especially when PPC delivers an average ROI of 200% — generating $2 for every $1 spent.
And then there’s tracking and reporting — one of the biggest advantages of working with a B2B PPC specialist. Every click, impression, and conversion is monitored to pinpoint what’s working and what needs fine-tuning. With PPC generating twice the website traffic of SEO, a data-driven approach ensures ads reach the right buyers at the right time — without the guesswork.
Discover List of the Top B2B PPC Companies to Drive Leads and Maximize ROI
1. NinjaPromo
Yes, that’s us. We’re glad to boast that we’ve helped B2B organizations convert ad spend into real income, and we can prove it with data-driven strategies that work. At NinjaPromo, PPC is always about getting the right clicks. We combine advanced targeting, conversion tracking, and multi-channel expertise to connect businesses with high-intent decision-makers.
With our Marketing-as-a-Service (MaaS) model, companies gain on-demand access to a full-scale PPC team without the complexity of hiring in-house. Whether it’s Google Ads, LinkedIn Ads, or paid social strategies, we manage everything — from keyword research and bid adjustments to audience segmentation and A/B testing. Every campaign is built to drive ROI, ensuring that businesses see measurable growth with every dollar spent.
| 📍Location: New York, London, Dubai, Singapore, Hong Kong, Vilnius | ⏳Founded: 2017 | 🧑💻Team size: 51-200 |
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| 🔝Best for: Mid-sized tech-focused B2B companies, startups, high-growth businesses | 💸Pricing: Starting at $3200 per month | 📁Case studies: View all case studies |
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✅Why Choose NinjaPromo?
- Marketing-as-a-Service (MaaS) model – A scalable, subscription-based PPC solution offering expert management without long-term commitments.
- Data-driven targeting – Advanced audience segmentation, keyword research, and real-time tracking to maximize lead quality and conversion rates.
- Multi-platform mastery – Optimized PPC strategies across Google, LinkedIn, Facebook, and display networks tailored to long B2B sales cycles.
- Real-time optimization & agile budgeting – Continuous performance monitoring ensures quick campaign adjustments and ROI-driven budget allocation.
Maximize Your B2B Ad Performance
Stop wasting budget on clicks that don’t convert. Our data-driven B2B PPC strategies target decision-makers at the right time, optimizing every ad dollar for higher ROI and lower acquisition costs. Let’s turn ad spend into real revenue.
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2. The ABM Agency
When it comes to B2B paid search marketing, The ABM Agency takes a data-first approach to driving real results. Specializing in Account-Based Marketing (ABM), they focus on targeting high-value accounts and guiding them through every stage of the funnel — from awareness to conversion. Their tech stack agnostic approach means they seamlessly integrate with tools like Triblio, Demandbase, 6sense, Salesforce, HubSpot, and Marketo, giving businesses full control over their data and strategy.
What sets The ABM Agency apart is their ability to scale campaigns fast — from pilot projects to full-scale, global ABM initiatives in just 30 days. Their always-on strategy ensures campaigns stay dynamic and optimized, using advanced 360-degree data visualization to track performance in real-time.
| 📍Location: Atlanta, London, Manly | ⏳Founded: 2008 | 🧑💻Team size: Under 50 |
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| 🔝Best for: Enterprise B2B, SaaS, FinTech, MedTech, and ABM-driven lead generation | 💸Pricing: N/A | 📁Case studies: View all case studies |
✅Why Choose The ABM Agency?
- ABM + PPC power combo – Their PPC platforms combine account-based marketing with highly strategic PPC campaigns to target high-value decision-makers.
- Tech stack agnostic – They work with your existing CRM, analytics, and ad platforms, ensuring full data transparency and control.
- 360-degree data insights – Advanced data visualization tools allow businesses to track, analyze, and optimize performance in real-time.
3. Advant Technology
If hyper-targeted, programmatic PPC is what you need, Advant Technology delivers. Since 2014, they’ve helped B2B brands break beyond Google Ads by tapping into premium display inventory, LinkedIn, Quora, Reddit, and Digital Out of Home (DOOH). Their edge? Programmatic automation mixed with hands-on expertise, ensuring every ad reaches the right B2B decision-makers at the lowest possible cost.
They don’t just “run” paid search campaigns — they engineer them. By optimizing ad placements in real-time and constantly refining audience targeting, they’ve helped clients reduce cost-per-click (CPC) by 82% and boost CTR from 1.31% to 9.16%. If your ad spend isn’t bringing in quality leads, Advant Technology will make sure it does.
| 📍Location: London, UK | ⏳Founded: 2014 | 🧑💻Team size: 11-50 |
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| 🔝Best for: B2B brands needing advanced programmatic strategies and intent-driven PPC targeting | 💸Pricing: Works with ad budgets of $10,000+ per month (Exact pricing TBD) | 📁Case studies: View all case studies |
✅Why Choose Advant Technology?
- Enterprise-grade intent tracking – Combines reverse-IP lookup and deep analytics to target businesses already in-market for solutions.
- Custom-built programmatic strategies – Offers tailored PPC and display advertising solutions designed around complex B2B sales cycles.
4. Pearl Lemon
Pearl Lemon is an agency built on bold strategies, deep expertise, and a founder-led approach that keeps performance at the core of every campaign. Led by Deepak Shukla, Pearl Lemon specializes in high-impact B2B PPC campaigns designed to maximize conversions, cut wasted ad spend, and accelerate growth.
Their approach blends SEO intelligence with paid media, creating hyper-targeted campaigns that go beyond generic ad placements. Whether it’s Google and Bing Ads, competitor keyword targeting, or multilingual PPC strategies, every campaign is tailored for precision and ROI. Pearl Lemon takes a hands-on, data-driven approach, offering real-time reporting, bid optimizations, and cross-platform ad placements to keep brands ahead of the curve.
| 📍Location: London, UK | ⏳Founded: 2016 | 🧑💻Team size: 11-50 |
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| 🔝Best for: B2B brands looking for aggressive PPC scaling and multilingual expansion | 💸Pricing: Custom pricing based on campaign scope | 📁Case studies: View all case studies |
✅Why Choose Pearl Lemon?
- Founder-led strategy – Campaigns are built with Deepak Shukla’s direct expertise, not just account managers.
- SEO-backed PPC – A hybrid PPC + SEO approach ensures long-term visibility and conversions.
- Multilingual & global reach – Strong experience in running PPC campaigns across multiple languages and international markets.
5. ProperExpression
ProperExpression is a B2B PPC company that builds high-performance PPC strategies that drive real pipeline growth. With a full-stack marketing approach, they combine paid search, social, ABM, and RevOps, ensuring every ad spend is optimized for revenue impact. Their multi-touch attribution models and real-time bid optimizations keep campaigns adaptive, targeting high-intent buyers at the right stage of the sales cycle.
Deep industry expertise is at the core of their strategy. Specializing in SaaS, fintech, healthcare tech, cybersecurity, and e-learning, they build campaigns tailored to complex buying processes and long sales cycles. Every ad placement, keyword strategy, and creative asset is designed to align sales and marketing, shorten deal cycles, and maximize ROI — because in B2B, precision drives performance.
| 📍Location: Washington D.C. | ⏳Founded: 2018 | 🧑💻Team size: 20-50 |
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| 🔝Best for: B2B brands with long sales cycles looking to scale revenue and lead volume | 💸Pricing: $150-$199/hour | 📁Case studies: View all case studies |
✅Why Choose ProperExpression?
- Precision ABM targeting – They combine PPC with deep account-based marketing insights, ensuring B2B ads reach high-value buyers at the right stage of the sales cycle.
- Platform-specific paid social mastery – Expert execution on LinkedIn, Facebook, and emerging B2B platforms to drive engagement where competitors miss opportunities.
- Specialized in complex B2B markets – With deep expertise in SaaS, fintech, healthcare tech, and cybersecurity, they create highly technical, industry-specific PPC frameworks.
6. Session Interactive
Session Interactive builds high-impact, data-driven PPC strategies for B2B brands that need precision, efficiency, and sustainable growth. Unlike agencies that focus on surface-level metrics, they prioritize clean, accurate data, ensuring that every ad dollar works harder. Founded by Tyler Lane and Jacob Havenridge, the agency has a strong foundation in SEO, analytics, and paid search, enabling them to integrate organic and paid strategies seamlessly.
Their expertise lies in helping mid-market and enterprise companies struggling to connect the dots between their digital marketing efforts. Whether it’s refining PPC campaigns, optimizing conversion paths, or improving analytics tracking, Session Interactive is a B2B PPC agency that ensures brands have a scalable, repeatable strategy tailored to their market.
| 📍Location: Denver, Colorado | ⏳Founded: 2017 | 🧑💻Team size: 10-49 |
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| 🔝Best for: B2B companies in highly technical or data-sensitive industries, such as fintech, SaaS, and healthcare | 💸Pricing: $150-$199/hour | 📁Case studies: View all case studies |
✅Why Choose Session Interactive?
- Deep analytics expertise – Fixes broken tracking, cleans bad data, and builds precise attribution models so clients know exactly what’s working.
- High-impact paid search audits – Identifies wasted ad spend and overlooked keyword opportunities with detailed, actionable insights.
- PPC strategies aligned with sales teams – Ensures ad campaigns support long B2B sales cycles, optimizing for pipeline impact, not just clicks.
7. MRS Digital
MRS Digital is a UK-based full-service digital marketing agency. With a deep B2B focus, the agency specializes in high-precision paid search, leveraging custom audience segmentation, first-party data strategies, and full-funnel tracking to optimize every stage of the buyer’s journey. Their award-winning PPC campaigns have delivered higher conversion rates, lower CPAs, and greater revenue growth for SaaS, fintech, healthcare, and automotive brands.
Their privacy-compliant approach ensures businesses stay ahead of evolving data tracking regulations, while their in-house adtech tools enable automated bidding, AI-powered retargeting, and cross-platform audience targeting. Whether it’s Google Ads, Microsoft Ads, LinkedIn PPC, or Paid Social, MRS Digital builds scalable high-ROI PPC campaigns tailored to complex B2B sales cycles.
| 📍Location: Hampshire, UK | ⏳Founded: 1999 | 🧑💻Team size: 50-100 |
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| 🔝Best for: B2B brands with complex sales cycles that need precision-targeted PPC and integrated SEO + PPC execution for higher-value conversions | 💸Pricing: Custom pricing | 📁Case studies: View all case studies |
✅Why Choose MRS Digital?
- Advanced AdTech & first-party data strategies – Uses custom-built PPC automation tools, real-time bidding optimizations, and first-party data tracking to stay ahead of privacy regulations.
- Multi-channel & omnichannel PPC execution – From Google Ads to LinkedIn ABM PPC, their approach maximizes cross-platform reach and engagement for B2B brands.
- Award-winning search & PPC performance – Named Best Use of Search (B2B & Auto) – European Search Awards 2024, delivering measurable ROI across highly competitive industries.
Reduce CPC, Increase Lead Quality
Your B2B buyers don’t click just any ad — they click the right one. We optimize keyword intent, refine targeting, and A/B test continuously to ensure your ads reach high-intent decision-makers while keeping costs low.
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8. 310 Creative
Sales enablement, demand creation, and CRM-driven inbound marketing are the areas of expertise for 310 Creative, a HubSpot-certified B2B PPC agency. Through paid media tactics, conversion-focused content marketing, and automated lead nurturing, they help B2B organisations in scaling customer acquisition using a data-driven strategy.
Their full-funnel marketing solutions optimize each stage of the buyer’s journey by combining CRM automation, B2B PPC services, and high-performance content tactics. They bridge the marketing-sales gap by utilising advanced analytics, AI-driven personalization, and HubSpot-powered automation, producing hyper-targeted campaigns that reduce sales cycles and maximize pipeline efficiency.
| 📍Location: Santa Monica, California | ⏳Founded: 2003 | 🧑💻Team size: 11-50 |
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| 🔝Best for: B2B brands using HubSpot to streamline lead generation, sales automation, and multi-touch marketing campaigns | 💸Pricing: Custom pricing | 📁Case studies: View all case studies |
✅Why Choose 310 Creative?
- HubSpot-driven growth – As a Diamond HubSpot Partner, they maximize CRM potential, ensuring marketing and sales teams operate in sync for higher lead conversion rates.
- Full-funnel optimization – Their predictable revenue model uses AI-powered automation and multi-touch attribution to enhance lead nurturing, retargeting, and paid media performance.
- Sales enablement experts – They integrate lead scoring, dynamic content, and real-time analytics into sales automation workflows.
9. Anytime Digital Marketing
Based in Houston, Anytime Digital Marketing is a B2B PPC company that helps small and mid-sized businesses grow with PPC, SEO, and social media marketing. Their hyper-local approach combines geo-targeted campaigns and Google My Business expertise, ensuring businesses stand out in regional search results and attract the right customers. Thanks to their expertise in local SEO and web design, they help brands build a strong online footprint and maximize their conversion rates.
Their data-driven strategy guarantees that every dollar invested in social media strategy, search engine optimization, and sponsored marketing produces real-world commercial benefits. Anytime Digital Marketing has supported companies in reaching their full digital potential whether that means creating local leads, increasing eCommerce sales, or enhancing brand authority.
| 📍Location: Houston, Texas | ⏳Founded: 2014 | 🧑💻Team size: 2-9 |
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| 🔝Best for: SMBs seeking cost-effective PPC and local SEO to drive leads and dominate regional search. | 💸Pricing: $100 – $149/hour | 📁Case studies: View all case studies |
✅Why Choose Anytime Digital Marketing?
- Local SEO specialists – Experts in Google My Business, geo-targeted campaigns, and localized search strategies to boost regional visibility.
- SMB-focused strategy – Tailored marketing plans specifically for small and mid-sized businesses looking to scale efficiently.
Our Criteria for Selecting High-Performing B2B PPC Agencies
We let the numbers speak for themselves. Just like a data-driven B2B PPC agency, our selection process was guided by hard metrics, real-world performance, and industry expertise.
Here’s what we analyzed:
- Expertise in B2B PPC – Running PPC for B2B isn’t the same as B2C. We prioritized B2B paid search agencies with deep industry knowledge, strong B2B Google Ads strategies, ABM experience, and a track record of optimizing long sales cycles.
- Proven results & case studies – We didn’t just take their word for it. We analyzed B2B PPC services in action, digging into case studies and PPC audits to measure campaign effectiveness.
- Advanced tools & technology – The best agencies leverage PPC analysis, AI-driven bidding, and real-time analytics to optimize performance and improve PPC ROI.
- Transparent pricing & flexible services – Hidden fees? No thanks. We looked for agencies that offer clear pricing, scalable services, and custom strategies that align with a brand’s ad spend budget.
- Client satisfaction & reviews – We read the reviews, not just counted them. Positive testimonials, and long-term client relationships signaled an agency that delivers results.
Only the agencies that excel in B2B paid search services, strategic execution, and ROI-focused campaigns qualified for our list. Each PPC agency for B2B companies we selected has a proven track record of delivering high-quality leads and maximizing ROI.
NinjaPromo: Proven Partner for Strategic and Long-Term B2B PPC Campaigns
Finding a B2B PPC agency that can balance lead generation with cost efficiency is no small feat. Fortunately for our B2B clients, NinjaPromo’s Marketing-as-a-Service (MaaS) model brings flexibility and scalability to businesses looking to optimize their B2B Google Ads strategy. Instead of rigid packages, our custom-built PPC campaigns adapt to shifting market conditions, competitive trends, and internal business goals. With a dedicated B2B PPC company at the helm, businesses can outsource PPC with confidence, knowing that real-time adjustments, AI-powered PPC optimization, and competitive PPC analysis keep every ad dollar working smarter.
Where traditional B2B PPC agencies take a set-it-and-forget-it approach, we prioritize fast execution and ongoing campaign refinement. Our B2B paid search agency model integrates multi-channel strategies, from B2B paid search to PPC budget allocation, ensuring that every campaign is optimized for maximum impact.
So, whether you’re in B2B marketing, B2B lead generation, or looking for the benefits of PPC, NinjaPromo delivers data-backed solutions that drive sustainable growth. Let’s get started!